Bridgestone is a family of world-class of brands and an industry leader with a heritage and future in innovation. As the company shifted from manufacturing tires to manufacturing solutions, their website needed to reflect this evolution with a cohesive experience across multiple brands. Bridgestone serves customers with a broad range of needs, so the site called for a more customized experience to best position Bridgestone as a total solutions provider for all. We bridged their family of brands by creating an underlying design system to support all content needs and made improvements to the site's architecture to streamline and improve the customer experience.