Designed for accessibility and inclusivity, Pfizer’s Clinical Trials website serves a broad audience of users who are looking to participate in new medical research. We asked ourselves: "How might we create a sense of trust in science and confidence in the clinical trials when Pfizer as a brand has a technology- and precision-driven ‘look & feel’?". Our design connected Clinical Trials to key brand touch points — pfizer.com and printed study kits — by mixing warm human photography, approachable colors, high contrast typography and a clean, modern interface.